Privacy Policy


This privacy policy has been updated to comply with the Privacy and Electronic Communications Regulations (PECR) 2003 and the General Data Protection Regulation (GDPR) 2018.

For all of our service, the data controller is Iconic Rugs - this is the company that is responsible for protecting your data.

Data we collect from you

When visiting our site, we collect certain information from you in order to personalise customer experience and for analytical reasons. Such information includes:

  • Site searches
  • Shopping preferences information
  • Internet protocol (IP) address
  • Full Uniform Resource Locators ("URL") clickstream to, through and from our site (including date and time)
  • Browser type and version
  • Time zone setting
  • Browser plug-in types and versions
  • Operating system
  • Device
Data that you provide us with

When you make an order with us, we will ask you to provide us with certain information that is necessary to process your order. This information is includes:

  • Name
  • Email Address
  • Billing Address
  • Shipping Address
  • Telephone number
  • Delivery/Order Notes
  • Passwords (in order for you to log into your Iconic Rugs account)
How we collect information

have documented the main ways in which we collect this data below:

Collection Method Description
Website Platform While you are on our site, the platform will record certain information about the way you browse our pages. Should you wish to make an order or in other way engage with our website, the platform will collect any data you enter into the site.
Payment Gateway We use a secure payment gateway in order to collect payment details. Card details/payment account information is collected by an approved third party in order to further protect your security.
Customer Relationship Management (CRM) When you engage with our customer service agents via our website, data will be collected and stored in our CRM system.
Cookies A Cookie is a small text file that is downloaded onto terminal equipment (eg a computer or smartphone) when the user accesses a website. It allows the website to recognise that user's device and store some information about the user's preferences or past actions.
Iconic Rugs will only use the data collected with Cookies to improve the service we provide to you. More details about the cookies we use on our site and how to block them, can be found on our Cookie Policy.
Google Analytics Google Analytics is a product which helps us to analyse the traffic to our websites. Google is based in the United States meaning it is possible that the data that Google Analytics collects could leave the EU. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. Further information about Google's privacy policy may be viewed here and information about their Data Compliance, can be found here .
How we use your information

have documented the main ways in which we collect this data below:

Activity Why we contact you
Processing orders We process your personal information in order to fulfil our contract with you. Examples of such use will be order confirmation emails and telephone calls to update you on the status of your order
Updating you on new products, service and promotions (marketing emails) We will only contact you in this way with your consent. You can opt out of marketing communication at any point, either by clicking the link on any email or by contacting us
Other important contact points In rare circumstances we may be required by law to contact you. An example of such a situation may be to provide an update of your personal data security, or to investigate fraud.
Sharing your information

In order to provide all the services on we share your information with a small number third parties. All data processors that we work with are carefully selected and there is a contract in place with each external provider in order to protect your information.

Third Party Resource
Linn Systems (Linnworks) Privacy Policy
Xsellco (Helpdesk) Terms And Conditions
MailChimp Privacy Policy Privacy Policy
Your Rights

Under the various rules and regulations that protect your personal data and privacy you are afforded various rights including, but not limited to, accessing or requesting deletion of your personal data. We will take all necessary steps to enable you to act on your rights. If you have any specific requests please contact us .

Iconic Rugs will only hold your personal data for a period deemed necessary by ourselves. Data outside this period will be de-personalised in order to further protect your privacy.

Transfer of Data Outside the European Union

Due to our involvement with multiple third parties who operate on a global basis, it is possible that some of your personal information may be transferred outside of the European Union. If this is the case, the contracts in place with these third parties will protect your personal data.

Cookie Policy
Cookie Purpose More Information
__utma A Google Analytics cookie which helps us understand how visitors are using our website, so we can make it more useful.Lifespan: Persistent Tracks the number of times a visitor has been to our website, when their first visit was, and when their last visit occurred.
__utmb A Google Analytics cookie which helps us understand how visitors are using our website, so we can make it more useful.Lifespan: 30 minutes Tracks approximately how long a visitor stays on our website.
__utmc A Google Analytics cookie which helps us understand how visitors are using our website, so we can make it more useful. Lifespan: At end of session Tracks approximately how long a visitor stays on our website.
__utmz A Google Analytics cookie which helps us understand how visitors are using our website, so we can make it more useful.Lifespan: 6 months Tracks where a visitor came from, for example which search engine, search keyword or link they used.
ASPSESSIONIDQSCRARRC This website uses this cookie to identify you as a unique user of the website in case of a login.Lifespan: At the end of session  
Charon Cart This website uses this cookie to store the contents of your shopping basket.Lifespan: At the end of session  
_atuvc Provided by AddThis.Lifespan: Persistent These cookies, provided by Clearspring Technologies, Inc., are used in conjunction with the AddThis Button to enable you to share our content through email, social networking sites, blogs and more.

You block cookies by activating the setting on your browser which allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our site.

Except for essential cookies, all cookies will expire after one year.

Seeing our Ads on other websites

We use Remarketing with Google Analytics to advertise online.

You can opt out of Google Analytics for Display Advertisers and opt out of customized Google Display Network ads by visiting the Ads

Preferences Manager or at Google Analytics Opt-out Browser Add-on.

Third-party vendors, including Google, show our ads on sites across the Internet.

Iconic Rugs and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on customers past visits to your website.

Our website uses cookies/advertising IDs for the purpose of advertising. This enables us to show our advertisements to visitors who are interested in our products on partner websites, apps and emails. Re-targeting technologies use your cookies or advertising IDs and display advertisements based on your past browsing behaviour. You can opt-out of interest based advertising by visiting the following websites: /choices-/3zt6b2/117723701

We may share data, such as technical identifiers derived from your registration information on our [website/app] or our CRM system with our trusted advertising partners. This allows them to link your devices and/or environments and provide you a seamless experience across the different devices and environments that you use. To read more about their linking capabilities, please refer to their privacy policy listed in the above-mentioned platforms or listed below.

Changes to our Privacy Policy

We may make changes to our Privacy Policy from time to time. We will not reduce your rights under this Privacy Policy without your explicit Consent. We will post any Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes).

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